•Research into the relationships between sports agencies and the media.
•Relationship between media conglomerates and sports agencies.
•Attraction and retention of audiences via sport in order to promote other products.
•The representation of ideology (such as global unity/competition/nation, gender).
•Proliferation of sports covered including minority interest sports.
•Media as sports watchdogs and commentators; as source of inter-media competition.
•Sport and advertising/ sponsorship.
•Use of new technologies in sports coverage.